Facebook Pixel for Orthodontists and Dentists

Are you advertising your orthodontic or dental services on Facebook or Instagram? If not, that’s got to change. If you ARE using Facebook ads, or you plan to use them to advertise, you need to have the Facebook pixel installed on your website right away. This essential tool will unlock the powers of Facebook advertising and bring more patient leads to your orthodontic or dental business. Here are the basics to help you get introduced to the Facebook Pixel.

What is the Facebook Pixel?

Have you ever been on the Internet searching for something like shoes or a vacation when all of a sudden an ad pops up on the next website with those same shoes? This is called retargeting and that’s one of the powerful ways the Facebook pixel can work for you.

The Facebook pixel is a small snippet of code that gets placed on your website. It collects data that helps track website visitors. It allows you to build custom audiences of people who engage with, or show interest in, your Facebook and Instagram ads. The best part is that once you’ve built an audience, you can retarget them with ads to keep your orthodontics or dental business top of mind and get more patients.

How Your Orthodontics or Dental Practice Can Benefit from the Facebook Pixel.

Let’s say you want to advertise a video of your latest patient who got their braces removed to Facebook users within 3 miles of your practice. The Facebook pixel will track the people that watched, clicked, or engaged with your video or ad. You can then send a second Facebook ad to those people with a compelling offer to come into your practice or download a “$500-off brace” coupon. Pretty powerful stuff and a great way to slowly introduce your brand to people in the community and then hit them with a second ad or compelling offer.

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Why You Need the Facebook Pixel

The Facebook pixel provides important information to help your orthodontics or dental practice create better and more targeted Facebook ads. The tracking data helps your ads get seen by the people most likely to take action on your specific offers and ads. This bumps up your Facebook ad conversion rate, reduces the cost to run ads, and gives you a better overall return on investment.

Still not convinced that Facebook ads are for your orthodontics or dental practice? That’s okay, you should still install, or get someone to install the Facebook pixel now. The code will begin collecting data right away so you won’t have to start from scratch when you decide to begin advertising on Facebook and Instagram.

Two Powerful Ways to Use the Facebook Pixel for Your Orthodontics or Dental Practice


As mentioned above, the Facebook pixel allows you to show targeted ads to people who already visited your site, engaged with one of your ads, or even engaged with a Facebook post.

Lookalike Audiences

Facebook can use targeting data to build audiences that look like the people who have already interacted with your website or ads. Imagine building an entirely new audience of people with similar likes and interests to people who already love your practice!

Drive More Patients to Your Orthodontics Practice

Reach people who are more likely to click your ad and give their contact information. This is accomplished by setting up automatic bidding and allowing Facebook’s algorithm to target people most likely to convert.

Measure Results of Your Ads

Better understand the impact of your ads by measuring what happened as a direct result.

How to Install the Facebook Pixel

Before you begin, you will need a website for your orthodontics or dental business. You must be able to update the website’s code.

Click here to follow the best instructions directly from Facebook on how to Create a Facebook pixel.

If yo need assistance or simply want to talk about how Facebook and Instagram ads can help your orthodontics or dental practice, click the “Contact Us” button below and we would be happy to chat.

Read how Facebook ads helped a local orthodontist generate over $105,000 in one month while only spending $500 on Facebook advertising.

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